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Brands fighting for the same spaces.
Brands running the same playbook.
BIG MOVES
What if we reprogrammed our immune system using the language of cells themselves?Katalin Karikó & Drew WeissmanNobel de Medicina 2023 If all cells have the same DNA instructions, how does one become a heart cell and another a brain cell?
Victor Ambros & Gary RuvkunNobel de Medicina 2024Is it possible to create new proteins to solve problems biology has not yet solved?David BakerNobel de Química 2024 What if the DNA of any living cell could be rewritten like editing and correcting text?Jennifer Doudna & Emmanuelle CharpentierNobel de Química 2020 What if the biological evolution of proteins could be solved as a statistical challenge?Demis Hassabis & John JumperNobel de Química 2024 What if looking farther into space allowed us to travel back in time to the origins of existence?NASA / ESATelescópio Espacial James Webb What if, instead of teaching computers, we let them learn?Geoffrey Hinton, Yann LeCun & Yoshua BengioTuring Award 2018 What if anyone in the world could access any information from anywhere?Tim Berners-LeeInventor da World Wide Web What if anyone with an idea could take it directly to the world, without intermediaries along the way?
Perry Chen, Yancey Strickler, and Charles AdlerKickstarterWhat if design were considered such a powerful tool that everyone should have access to it?Melanie PerkinsCanva What if the engine that built fantasy worlds could be converted to power an intelligence revolution?Jensen HuangNVIDIA What if protecting today's economy were the biggest obstacle to tomorrow's economic growth?Philippe Aghion & Peter HowittNobel de Economia 2025 What if money did not need a government to exist?Satoshi NakamotoBitcoin What would the economy look like if every small business had the same tools as Amazon?Tobi LütkeShopify What if anyone could monetize their ideas and experiences instantly, anywhere in the world?Patrick & John CollisonStripe What if we could move money instantly and for free for all Brazilians?BacenPix How would the banking system change if consumers could easily take their entire financial life with them?
Open BankingWhat if the economy accounted for natural resources as capital, not as revenue?E.F. Schumacher What if closing the gender gap were not about women working and producing more, but about active fatherhood?
Claudia GoldinNobel de Economia 2023What if the raw materials of the future could be grown, not extracted?Eben Bayer & Gavin McIntyre What if packaging could disappear after use?Pierre Paoli & Rodrigo García GonzálezVencedores do World Changing Ideas What if fruit could last much longer, without chemicals?James Rogers What if a house did not need to be built, but simply assembled like a toy?Jason Ballard What if electronics were designed to last, not to be discarded?Kyle WiensiFixit/ Right to Repair Why is it so hard to maintain behavior change?BJ Fogg Why do few people achieve long-term success?Angela Duckworth What keeps collective hope alive when facts point in completely opposite directions?Tali Sharot Why does potential not guarantee full development in children?Carol Dweck Why do better teams make more mistakes, not fewer?Amy Edmondson What if being authentically local were the best global strategy?BTS How can artists break formulas that made them successful?Beyoncé What if the problem were not the type of soil, but seeds that have not yet learned to grow?Embrapa What if a forest were worth more standing than cut down?Luiz SeabraNatura What if the system delivered healthy lives, not just treatments for disease?Michael Porter e Elizabeth TeisbergHarvard What if one sector's waste became input for others in the supply chain?Ellen MacArthur How can you multiply value at scale without betraying the company's values?Yvon ChouinardPatagonia
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Marcas relevantes não seguem playbooks, elas criam seus BIG MOVES.
Marcas relevantes não seguem playbooks, elas criam seus
BIG MOVES
Sim.
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