About

Sim
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    Why is everyone following the same playbook and calling it creativity?
    Daniel Heuser Prestes, Saga Innovation
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    Intelligence: To see what others don't see
    We map what moves people and where demand exists, before the market sees it.
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    Strategy: To go where others dare not go
    We design paths of value and relevance, building brands that live with people.
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    Innovation: To do what others won't do
    We turn ideas into real assets, creating new business opportunities.
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    • At the intersection of culture, marketing and business, we are a partner for clients seeking growth, long-term relevance and category leadership.

    • Over 25+ years, Daniel saw up close how companies kept growing on top of the same answers. Until they stopped working.

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    hello@sagainnovation.comSaga Innovation © 2026. All rights reserved.Created by NOONO STUDIO.Não

Daniel is a strategist and founder of Saga, as well as an enthusiast of the intersection between culture, strategy and innovation. With a background in Business and Urban Sociology, he built his career across London, Amsterdam, São Paulo and Reykjavik, working with global brands that want to move beyond predictable paths.

That is where Saga's vision comes from: innovation is not about doing more, or doing it faster. It is about asking the right questions. And knowing which answers will generate real value for brands and business.

A strategy studio that designs upstream brand pathways.