Daniel is a strategist and founder of Saga, as well as an enthusiast of the intersection between culture, strategy and innovation. With a background in Marketing and Urban Sociology, he built his career across London, Amsterdam, São Paulo and Reykjavik, working with global brands that want to move beyond predictable paths.
That is where Saga's vision comes from: innovation is not about doing more, or doing it faster. It is about asking the right questions. And finding which answers will generate real value for business, brands and consumers.
A strategy studio that designs upstream brand pathways.
