INNOVATION IS A BRAND SUPER POWER

INNOVATION
IS A BRAND
SUPER
POWER

Saga is an innovation and strategy studio specialised in creating “Big Moves” for brands.

We help build new markets, strategic opportunities, and innovative experiences for ambitious brands aiming to lead categories and generate greater long-term value.

“New things” are a proven formula for creating brand visibility.

The latest novelty makes noise and sparks conversation. It creates the meme of the week, a spike in attention. It gives the impression that the brand is part of "culture", but it is not.

The accelerated quest for novelty creates a type of superficial and fleeting value. The vast majority of "new things" end up being tactical and disposable, doing little to solve real brand or business problems.

On the one hand, it is hard to go wrong when so many other brands are doing the same. But it is also difficult to stand out in this short-term imitation game.

“Big Moves” are the opportunities with the potential to elevate a brand's game.

These are strategies that create differentiation. Innovations that generate new consumer demands and market white spaces. Initiatives that tackle long-term challenges.

"Big Moves" is about "moving big", charting paths different from the category's best practices.

It is about the brand focusing on increasing value creation, both for consumers and the business.

“New things” are a proven formula for creating brand visibility.

The latest novelty makes noise and sparks conversation. It creates the meme of the week, a spike in attention. It gives the impression that the brand is part of "culture", but it is not.

The accelerated quest for novelty creates a type of superficial and fleeting value. The vast majority of "new things" end up being tactical and disposable, doing little to solve real brand or business problems.

On the one hand, it is hard to go wrong when so many other brands are doing the same. But it is also difficult to stand out in this short-term imitation game.

“Big Moves” are the opportunities with the potential to elevate a brand's game.

These are strategies that create differentiation. Innovations that generate new consumer demands and market white spaces. Initiatives that tackle long-term challenges.

"Big Moves" is about "moving big", charting paths different from the category's best practices.

It is about the brand focusing on increasing value creation, both for consumers and the business.

“New things” are a proven formula for creating brand visibility.

The latest novelty makes noise and sparks conversation. It creates the meme of the week, a spike in attention. It gives the impression that the brand is part of "culture", but it is not.

The accelerated quest for novelty creates a type of superficial and fleeting value. The vast majority of "new things" end up being tactical and disposable, doing little to solve real brand or business problems.

On the one hand, it is hard to go wrong when so many other brands are doing the same. But it is also difficult to stand out in this short-term imitation game.

“Big Moves” are the opportunities with the potential to elevate a brand's game.

These are strategies that create differentiation. Innovations that generate new consumer demands and market white spaces. Initiatives that tackle long-term challenges.

"Big Moves" is about "moving big", charting paths different from the category's best practices.

It is about the brand focusing on increasing value creation, both for consumers and the business.

How does Saga capture 'Big Moves'?

Cultural Intelligence

SEE WHAT OTHERS DON'T SEE It all starts with understanding consumers. People. Humans. Their emotions and needs. From there, identify the opportunities for a brand to transform this context.

Cultural Intelligence

SEE WHAT OTHERS DON'T SEE It all starts with understanding consumers. People. Humans. Their emotions and needs. From there, identify the opportunities for a brand to transform this context.

Cultural Intelligence

SEE WHAT OTHERS DON'T SEE It all starts with understanding consumers. People. Humans. Their emotions and needs. From there, identify the opportunities for a brand to transform this context.

Brand Strategy

GO WHERE OTHERS DARE NOT GO We don't create 'attention' strategies, but rather ones of relevance. We build brands that resonate with people, avoiding the trap of best practices and finding ways to grow.

Brand Strategy

Innovation

TO DO WHAT OTHERS DON’T Creativity is even more powerful when it reimagines the possibilities of what a brand can do to create better long-term value for people and the business.

Innovation

TO DO WHAT OTHERS DON’T Creativity is even more powerful when it reimagines the possibilities of what a brand can do to create better long-term value for people and the business.

Innovation

TO DO WHAT OTHERS DON’T Creativity is even more powerful when it reimagines the possibilities of what a brand can do to create better long-term value for people and the business.